Review Excerpt: Following the tried-and-true “buy a toy, get a password” business model, Smiley Central Studio consists of a set of $10 smiley toys, each with a password to a creativity studio, found at www.smileycentralstudio.com.
There are five types of toys, including a key chain, plush toy, a collection of figurines and charms. First you log onto www.smileycentralstudio.com where you must register and type in your 13 digit code. This process is hardly child-friendly, but fortunately is only required once. There are no credit cards or subscriptions to worry about. Next, you see your toy surrounded by sets of stamps, clothing items and paint buckets. You can then modify your Smiley by decorating the smile face. Finished work can be saved online for later viewing. Subscribers, please log into our database using your password to read the full review along with our rating.